Get to know our partners
  • Title PartnerTitle Partner
  • HostHost
  • TV PartnerTV Partner
  • Education PartnerEducation Partner

About Classmate, Education & Stationery Products Business, ITC Limited:

ITC made its entry into the education and stationery business with its Paperkraft brand in the office stationery segment in 2002; and later expanded into the popular student notebook segment with its Classmate brand in 2003. By 2007, Classmate became the largest Student Notebook brand in the country. Together, Classmate and Paperkraft offer a range of products in the Education & Stationery space to the quality seeking, discerning consumer, providing unrivalled value in terms of product construction & price.

Classmate and Paperkraft have become a natural extension of consumers. Meticulous understanding of consumer needs helped create a relevant and comprehensive portfolio of stationery products created to the highest exacting standards of performance and safety, satisfying the needs of different consumer sets.

Classmate’s portfolio today comprises offerings spanning across notebooks, pens (ball, gel, roller and fountain pens), pencils (mechanical and wood cased),mathematical drawing instruments, erasers, sharpeners and art stationery (wax crayons, color pencils, sketch pens and oil pastels)

ITC is the manufacturer for India’s first Ozone-treated, environment-friendly Elemental Chlorine Free (ECF) pulp, paper and paperboard. It blends its knowledge of image processing, printing and conversion garnered from Packaging & Printing Business with its brand building, trade marketing and distribution strengths resident in its FMCG business to offer superior value products to consumers.

*Survey conducted by IMRB in April, 2014.  


Classmate offers a range of notebooks – long books, notebooks, spiral notebooks, drawing books, etc.

Writing Instruments -



(ball, gel and roller)

Ball Pens
Classmate offers clean and neat writing ball pens like BFast, B Qwick, B Speed, B First & B Neat and long writing ball pens like Octoflo, Cryptozip & Cryptoflo and Helen Ball Pen.

Gel & MFR Pens

Classmate offers as well as smudge-free and super smooth writing gel pens like Gelowiz, Octane & Octoglide along with Instaglide Gel Pen & MFR - Pollax Refillable Fluid Ink Pen.


(mechanical and wood-cased)

Wood-cased Pencils
Classmate offers Wood Pencils across HB lead like Bonded Lead and Jet Black and 2B lead variants like Carbon Black, Trilobe & Rubber Tipped Pencils.

Mechanical Pencils

Classmate offers Mechanical Pencils with various unique features like rubberised gripper in Da Vinci & Ezy Grip & comfortable triangular grip in Triklik as well as various mechanisms like innovative side click mechanism in Clutch, Auto lead dispensing in Locus & comfortable triangular rubberised grip in Trilobe.


Classmate offers Mathematical drawing instruments sets across various price points with a Unique Die-Casted, self centering compass cum divider across Asteroid, Invento Plus and Invento Sets.


Classmate offers various art stationery products like wax crayons, plastic crayons colour pencils, sketch pens and oil pastels.

For more information, log on to

Entertainment Network (India) Limited (ENIL), a subsidiary of Times Infotainment India Limited (TIML), the holding company promoted by Bennett Coleman & Company Limited (BCCL) - the flagship company of the Times of India Group, was incorporated in 1999. It is listed on the Bombay Stock Exchange of India Limited and the National Stock Exchange of India Limited.

Radio Mirchi is the number 1 radio brand in the private FM space. It is owned by the Entertainment India Network Limited (ENIL).

The Intellectual Property Rights team at Radio Mirchi has continuously managed to create stellar properties in the space of Education, Fashion, Lifestyle & Entertainment. Driven by unique and meaningful content, our properties have constantly evolved to deliver superlative brand rub off and experience. Some of our flagship properties are Mirchi Music Awards, Classmate Spell Bee and Techlife Awards.

Discovery Kids stimulates smart learning through enriching content. Discovery Kids is delighted to air the ninth season of Spell Bee, one of India's largest school spelling competitions. Both Discovery Kids and Spell Bee are aimed at enhancing the knowledge of children in India, making this partnership a natural fit. Watch the children spell it out in the final round of Spell Bee on Discovery Kids.                         

The Times Newspaper-in Education (Times-NIE) programme is a unique educational programme targeted at students in the age-group of 10-16 years. The Times of India-Student Edition is designed to stimulate and challenge young minds and help them in an intensely competitive world where a high percentage is no longer the only passport to a better future. The philosophy behind the Times NIE programme is simple: Newspapers are springboards to knowledge and that is the crux on which this programme is based. Inculcating a reading habit, learning beyond textbooks, applying one's mind and keeping in touch with the times are some of the tenets of Times NIE. Times NIE nurtures young minds and sets the foundation for future leaders. In a nutshell-Times NIE empowers the next generation to 'stay ahead'.